Sandy Vee’s blend of melodic pop chops, studio expertise and underground aesthetics has culminated in a fresh new sound that brings an underground mentality to the world of worldwide smash hits. He is exceptional amongst hit producers, as he does the final mixes to almost all work himself. Sandy Vee has become an increasingly regular presence on the global charts with hot new releases from a dizzying array of Top 40 A-list artists, including Rihanna’s “Only Girl (In The World)” and “S&M”, Katy Perry’s “Firework,”, Ne-Yo’s “Beautiful Monster”, Taio Cruz’s “Higher”, David Guetta’s “Sexy Bitch”, Pitbull feat. T-Pain’s “Hey Baby (Drop It To The Floor)”, Nicole Scherzinger’s “Boomerang”, Nikki Williams’ “Glowing”, and many more to come.
Sandy played out in clubs for only a short six months, but now focuses on behind the scenes production. “I’d been playing out as a DJ, mostly for fun. I was spinning at Pacha in Ibiza for their ‘F**k Me I’m Famous’ party a couple of years ago, and David Guetta came up to me after my set to tell me how much he loved my track ‘Bleep’.” Sandy remembers the fateful night when he first met up with the Grammy-winning producer over his track, which spent three months at #1 on the Beatport chart. “He was immediately talking about us working in the studio together, which was crazy to me.”
Once the two producers bonded, what was planned to be a one-track deal — co-producing the will.i.am song “On The Dancefloor” — turned into Sandy working on eight songs for Guetta’s groundbreaking album One Love. “We discovered that not only did we work well together, but we worked fast. The sound was just so big,” Sandy explains of the fast friendship and working relationship with Guetta. “We figured there was no reason to stop, so we just kept going.”
Sandy is especially proud of his work with Guetta, as the overwhelming global triumph of the One Love album has had a noticeable effect on popular music at large, including hip-hop. “I was walking through a recording studio in New York recently, and all I heard were other artists working on danceable, electro tracks. It’s the same when I turn on the radio,” Sandy notes. “That underground four-on-the-floor house beat is everywhere right now. I believe the success of Guetta’s album played a large part in making that happen.”
Sandy is still amazed at how quickly his name has risen among the pop production elite. After spending years playing bass in a wide variety of bands randing from jazz, to rock and punk, exposure to underground DJ culture changed his whole outlook as a professional musician.
“Something just happened in my head. I had this feeling that I was listening to the future of music. It’s so funny that I was right,” he laughs in retrospect. “It was really important for me to learn all aspects of production, though. I taught myself how to do everything it takes to make a track, including engineering and mixing. This way I can make music that sounds exactly the way I want it to sound.”
It was during Sandy’s first trip to New York City in November of 2009 when he first met up with Stargate, the Norwegian production team who have had much American urban and pop success. “I played them a few tunes I was working on at the time, and they went crazy for one in particular,” Sandy remembers now of that fateful meeting. “So we worked together and finished it. It’s kind of ironic — we just delivered that first track we ever worked on all those months ago to Sean Kingston for his next album.
The Sandy Vee/Stargate connection has resulted in a fruitful working relationship with co-production/co-writes on hit songs like “Firework” (Katy Perry), “Only Girl (In The World)”, “S&M” (from Rihanna’s forthcoming “Loud” album), “Beautiful Monster” (Ne-Yo) and many more to be confirmed.
“I’m so happy that I’ve found my place, which is working in the studio with other artists,” he says, denying any rumors about a solo album in the near future. Happily relocated to New York City where he’s built a recording studio, Sandy Vee is enjoying the fruits of his hard work. “Everything has changed. I still can’t believe all of the amazing talents I’ve had a chance to work with so far. I’m very proud of what I’ve accomplished so far, but the best is yet to come.”
Sandy Vee is currently residing in New York City.